Chrissie promotes and maintains a healthy and high performing organisational culture, leading by example through ethical leadership and commercial acumen.
With over 20 years executive experience of proven leadership in complex contexts including financial, risk & asset management Chrissie is experienced in setting, executing & evaluating organisational strategy..
Chrissie has demonstrated an ability to lead & develop a multi-disciplinary team & manage complex change.
An inclusive, creative & courageous Non-Executive Director who exercises sound corporate governance.
A data-driven, strategic thinker & driver of innovation to meet future challenges.
A multi-award winning business leader with stand-out interpersonal,
oral & written communication skills including advocacy, negotiation,
influencing & public speaking.
An experienced negotiator of high-profile, collaborative,
value-driven partnerships.
Demonstrated ability to lead high-profile projects.
MAKING FREO CONNECT, UNITE & GROW.
As CEO, I'm side by side with our members no matter what happens. In the good and the bad, I make sure their voices are heard.
I'm focused on future proofing our unique Port City and delivering bespoke, invaluable business support during a tough global economy.
MAKING GOOD RETAIL HAPPEN.
As the head of the largest retail and entertainment precinct in Australia, Chrissie was a courageous and inclusive leader, dominating the pack with a daily appetite for innovation.
She navigated the social and economic impact of COVID (and the world’s longest lockdown) in her role at Chapel Street Precinct, winning several awards along the way for creative marketing expertise.
MAKING GOOD RADIO.
Working across promotions, marketing, events, tactics, publicity, client solutions and executive producing across the nation at the three major Australian radio networks. Culminating in leading a high performance integration team that created world class activations and creative client opportunities that dominated the pack with innovation ideas and stand out consumer brand experiences.
Melanie Lindquist, Managing Director (Asia Pacific) Media, Strategy & Marketing for Talon
Earning her stripes in TV and radio over 20 years ago, Chrissie’s gone on to carve out a reputation as a captivating speaker, accomplished marketer, trusted non-executive director and cheeky industry trailblazer.
Fellows are chosen from a competitive pool of senior executives and esteemed professionals, thought leaders and influencers. All Fellows work closely with the Institute as guest lecturers and judges on the annual business awards. Fellows are also mentors and play a role in professional development upcoming future leaders.
In 2016 Chrissie completed The Australian Institute of Company Directors Course (CDC) and passed with an "Order Of Merit" distinction. Designed for directors that are looking to understand director roles and responsibilities in-depth, who wish to take their boardroom performance to the next level and improve their impact in today's evolving business landscape.
In 2020 she undertook the AICD Company Director Update (5 day course) as a refresher on governance principles and fiduciary duties.
Selected as one of 60 CEO's to take part in the prestigious 2022 Williamson Community Leadership Program which was a 12 month Immersive program. Key focus areas were thought leadership, building and deriving company culture and creating ethical sustainability in business.
In 2022 Chrissie was inducted as a Fellow for exceptional expertise and distinguished career in the marketing industry. Fellows are selected based on their proven track record of success, visionary thinking, and commitment to advancing the field of marketing.
Appointed to the board in 2023, Chrissie became Chair in 2024, her aim to drive financial stability and most importantly a better future for underprivileged children throughout Western Australia.
Throughout 2021-2022 I was a regular writer for Seven West Media's The West Australian. You can read some of my pieces here.
For nearly two years (2022-2024) Chrissie was a board director with key fiduciary responsibilities that included overseeing CEO & financial performance, setting organisational strategy, vision, values & corporate culture. This also involved driving innovation to meet future challenges and facilitating robust director discussions.
Tourism Awards WA
Australian Marketing Institute (AMI) | Best Social Media Marketing | Not-For-Profit
Australian Marketing Institute (AMI) | Best Content Marketing (National Awards)
Australian Marketing Institute (AMI) Chief Marketing Officer (CMO) of the Year (National
Awards). The AMI Marketing Excellence Showcase celebrates individuals and organisations who
have achieved extraordinary business success.
Australian Marketing Institute (AMI) | Best Customer Experience Management Strategy (National Awards)
Australian Marketing Institute (AMI) | Best Content Marketing (National Awards)
Australian Marketing Institute (AMI) National Awards. The AMI Marketing Excellence Showcase celebrates individuals and organisations who have achieved extraordinary business success.
Australian Marketing Institute (AMI) Not for Profit Marketing (National Awards)
Australian Commercial Radio Awards (ACRA) Best Client Campaign (National Awards)
Australian Marketing Institute (AMI) Brand Revitalisation (National Awards)
Trekked 100km along the most remote parts of the Great Wall of China for charity (2015)
Crewed a 30ft yacht with only three others from Melb-Syd (2016)
Appointment to the National Australian Calisthenic Federation Board of Directors (2022)
Appointment to the Stephen Michal Foundation (WA) Board Of Directors (2023)
Completing the Harvard University AIM WA Senior Executive Forum (2023)
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